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About Apsis Vega

Your marketing engine for AI-powered marketing

Written by Agneta Nevell

Just as a north star, Apsis Vega help marketers navigate and plan their marketing journey, by transforming their idea to a launched campaign in minutes.

Powered by AI, Apsis Vega takes care of the heavy lifting: it automates execution and personalises every interaction allowing marketers to focus on strategy, creativity, and growth.

Apsis Vega is the always available marketing colleague: guiding the marketers to deliver more relevant customer experiences at scale.


What you can do with the Apsis Vega

Just ask in plain language and Apsis Vega handles the steps for you and always checks with you before anything is sent, imported, or changed.

Getting oriented

  • See which Apsis accounts you have access to

  • See the sections within an account

  • See folders and subscriptions

  • See the data model

Creating & sending email campaigns

  • Build a new email from your own content (subject, preview text, and HTML)

  • Edit a draft — change the subject, preview text, or the whole design

  • Reuse an existing email as a starting point, or send "the same one" again as a fresh copy

  • See your recent emails and whether each is a draft, scheduled, or already sent

  • See which personalisation fields you can drop in (first name, and so on)

  • Get a link to preview exactly how the email will look before you send

  • Run a quick pre-send check to confirm an email is ready to go

  • Send yourself a test copy to review in your own inbox

  • Send the real campaign now, or schedule it for a future date and time

  • Call off or reschedule a send that's booked but hasn't gone out yet

  • See how a sent email performed — delivered, opens, clicks, unsubscribes, and more

Adding images to your emails

  • Get an upload link to add your own image (or several at once)

  • Publish those images so they're ready to use

  • Move images that already live on another website into Apsis hosting instead

Bringing in contacts

  • See where a contact file can be imported and how its columns line up with your fields

  • Start an import from a file (add new people, update existing ones)

  • Track an import's progress

  • See exactly why rows were imported, updated, or skipped

  • See your recent imports

  • Stop an import that's still running

Managing your profile fields

  • Add a new custom field to your profiles

  • Rename a field

  • Remove a field from view

Building & reusing audiences

  • Start building an audience by describing who you want to reach

  • See how many people match before you commit to anything

  • Save an audience so you can reuse it in future campaigns

  • See your saved audiences

  • Change a saved audience

  • Show or hide a saved audience to keep your list tidy

Subscriptions & consent

  • See what people can subscribe to, and how those subscriptions are organised

  • Add a new subscription

  • Rename a subscription

  • Remove a subscription from view

  • Add a folder to group subscriptions

  • Rename a folder

  • Hide a folder and everything filed in it

  • Count how many people are currently subscribed to something

Looking people up

  • Find one person's profile

  • See one person's consent history — handy for answering a complaint or a compliance query

  • Permanently erase one person's data (for example, a GDPR erasure request)


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